Carlsberg web-tv have taken the big step to launch not one but 5 channels showing all aspects of football on web-TV-channel Partofthegame.tv.  Carlsberg has long been a sponsor of Liverpool FC, some other clubs and various football tournaments, but now they want to take ownership of the fans of football across the globe. www.partofthegame.tv an online web tv with focusing in football. Now football fans from all over the world will have an opportunity to watch and satisfy their crave for football. In the 5 channels web tv you can experience the famous icons like Pele, Zidane and their unforgettable matches. Not only that, it also shows the fan life where you can tell your own story and upload your own favourite or private football videos.